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| dc.creator | Daries Ramón, Natalia | |
| dc.creator | Cristóbal Fransi, Eduard | |
| dc.creator | Ferrer Rosell, Berta | |
| dc.date | 2021 | |
| dc.date.accessioned | 2025-11-03T12:17:31Z | |
| dc.date.available | 2025-11-03T12:17:31Z | |
| dc.identifier | https://doi.org/10.3390/jtaer16030033 | |
| dc.identifier | 0718-1876 | |
| dc.identifier | http://hdl.handle.net/10459.1/70348 | |
| dc.identifier.uri | http://fima-docencia.ub.edu:8080/xmlui/handle/123456789/24501 | |
| dc.description | As a sports activity with immense tradition, current offerings and future prospects, golfing represents a first-rate tourist resource. In choosing golfing destinations, tourists rely upon information that is available online, just as consumers do in making decisions about any resource. Thus, in our study, we sought to profile the internet presence of golf courses in Catalonia, as well as the maturity of their e-commerce. To that end, we developed an integrated model for analysing the websites of golf courses: one based on web content analysis and structured with four dimensions (i.e., information, communication, e-commerce and additional functions) and the phases of the extended model of internet commerce adoption (eMICA). Applied to all golf courses in Catalonia that operate websites, the model revealed that, despite the sport’s great importance to the local economy and tourism, the golf courses do not have an adequate online presence or sufficient platforms for communication. The present work includes information on its theoretical contribution, implications for management, limitations and future lines of research. | |
| dc.description | This work was supported by the Spanish Ministry of Economy, Industry and Competitiveness (Grant I.D.: TURCOLAB ECO2017-88984-R). Acknowledgments: The authors acknowledge the support of the Catalan Government for the accreditation as Consolidated Research Group TURESCO (2017 SGR 49). Laura Puig-Prim is also thanked for the work done in data collection. | |
| dc.language | eng | |
| dc.publisher | MDPI | |
| dc.relation | info:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016/ECO2017-88984-R/ES/ANALISIS TURISTICO DE LAS PLATAFORMAS DE ALOJAMIENTO COLABORATIVO EN DESTINOS ESPAÑOLES A TRAVES DE CONTENIDO GENERADO POR LOS USUARIOS Y OTRAS FUENTES EN LINEA/ | |
| dc.relation | Reproducció del document publicat a https://doi.org/10.3390/jtaer16030033 | |
| dc.relation | Journal of Theoretical and Applied Electronic Commerce Research, 2021, vol. 16, núm. 3, p. 542–561 | |
| dc.rights | cc-by (c) Daries et al., 2021 | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.rights | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Golf course | |
| dc.subject | Sports tourism | |
| dc.subject | E-commerce | |
| dc.subject | Web content analysis | |
| dc.title | Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses | |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion |
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