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Online advertisement blocker detection: a look at the state of the art for counter-detection and a proof-of-concept for new approaches

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dc.contributor Garrido Ostermann, Lluís
dc.creator Bruguera Micó, Joan
dc.date 2018-01-24T11:45:07Z
dc.date 2018-01-24T11:45:07Z
dc.date 2017-06-21
dc.date.accessioned 2024-12-16T10:26:05Z
dc.date.available 2024-12-16T10:26:05Z
dc.identifier http://hdl.handle.net/2445/119257
dc.identifier.uri http://fima-docencia.ub.edu:8080/xmlui/handle/123456789/20498
dc.description Treballs Finals de Grau d'Enginyeria Informàtica, Facultat de Matemàtiques, Universitat de Barcelona, Any: 2017, Director: Lluís Garrido Ostermann
dc.description In the last years, there has been a surge in the usage of ad-blocking software among Internet users, mainly motivated by intrusive advertisements and rising awareness of the privacy and security implications of advertisements. As a response, many websites have started implementing ad-blocker detection scripts, which detect whether or not an user has an ad-blocking software. In this work, we study the implications and technical underpinnings of those scripts and document relatively simple workarounds ad-blocking software could implement to avoid detection by those scripts. We also present a prototype implementing the explained techniques over a set of test cases.
dc.format 58 p.
dc.format application/pdf
dc.language eng
dc.rights memòria: cc-by-nc-sa (c) Joan Bruguera Micó, 2017
dc.rights codi: GPL (c) Joan Bruguera Micó, 2017
dc.rights http://creativecommons.org/licenses/by-sa/3.0/es
dc.rights http://www.gnu.org/licenses/gpl-3.0.ca.html
dc.rights info:eu-repo/semantics/openAccess
dc.source Treballs Finals de Grau (TFG) - Enginyeria Informàtica
dc.subject Navegadors (Programes d'ordinador)
dc.subject Publicitat per Internet
dc.subject Programari
dc.subject Treballs de fi de grau
dc.subject Desenvolupament de programari
dc.subject Browsers (Computer programs)
dc.subject Internet advertising
dc.subject Computer software
dc.subject Bachelor's theses
dc.subject Computer software development
dc.title Online advertisement blocker detection: a look at the state of the art for counter-detection and a proof-of-concept for new approaches
dc.type info:eu-repo/semantics/bachelorThesis


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