The Rise and Fall of Dan Price (Exam Case)

Abstract

Daniel Joseph Price is an American entrepreneur. He is one of the co-founders and chief executive officer of Gravity Payments. He gained popularity in the year 2015, when he raised the minimum salary for his employees to $70,000 and lowered his own income to $70,000 from $1.1 million. In 2016, he won a lawsuit filed against him by his brother and previous business partner. He claimed, among other things, that Price had used his majority control of Gravity Payments to overpay himself. Court records showed that the trial was served on Dan Price in the days leading up to his historic salary announcement at the company. In this paper, I aim to analyze this case through social media and it's effect on reputation and the public.